McCann New York advertising agency erected the statue for its client State Street Global Advisors in order to highlight the finance industry’s gender inclusivity, lack of equal pay for women and issues with diversity.
“Today, we are calling on companies to take concrete steps to increase gender diversity on their boards, and have issued clear guidance to help them begin to take action,” State Street Global Advisors CEO Ron O’Hanley said in a statement.
The bull depicts the artist's optimism about NYC's (and America's) future.
The artist conceived “Charging Bull” during the city’s most bearish hour — just days after the stock-market crash of 1987. A Sicilian immigrant who had found success in New York — enough to buy a Manhattan studio and a Ferrari — remained hopeful for his adopted home at a time many were selling the city short, convinced its best days were behind it. Though the market had recovered much of its losses by 1989, the city was stlll a crime-ridden shadow of its former and future self.
Though Grasso could not be reached to corroborate the story, the chairman, according to Di Modica, offered to bring the bull back to the exchange on one condition. “He wanted me to make a bear, too,” the artist said. “I told him I was not going to do that — the bear means the market goes down, but I wanted to represent the city getting bigger, stronger, faster.”