Switzerland : referendum banned the building of minarets

A poster that was said to have swayed public opinion in a Swiss referendum banning the construction of minarets.

SWITZERLAND stunned many Europeans, including not a few Swiss, when near the end of last year the country, by referendum, banned the building of minarets. Much predictable tut-tutting ensued about Swiss xenophobia, even though surveys showed similar plebiscites would get pretty much the same results elsewhere.

A poster was widely cited as having galvanized votes for the Swiss measure but was also blamed for exacerbating hostility toward immigrants and instigating a media and legal circus. “We make posters, the other side goes to the judge,” is how Alexander Segert put it when we met here the other day. “I love it when they do that.”

He designed the poster in question. As manager of Goal, the public relations firm for the Swiss People’s Party, Mr. Segert has overseen various campaign posters. This one, for the referendum, used minarets rising from the Swiss flag like missiles (“mushrooms,” Mr. Segert demurred, implausibly). Beside the missiles a woman glowers from inside a niqab. “Stop” is written below in big, black letters.

Another poster by the Swiss People's Party, with the slogan: "For More Security."