Vermeer’s portrait “Girl With a Pearl Earring” will visit the Frick Collection in late 2013

Vermeer’s portrait “Girl With a Pearl Earring” will visit the Frick Collection in late 2013, on loan from Royal Picture Gallery Mauritshuis in The Hague.

The No. 1 question from visitors to the Rijksmuseum in Amsterdam, according to Emilie Gordenker, is “Where is ‘Girl With a Pearl Earring’?”

The problem is, this beloved Vermeer painting, the Dutch Mona Lisa, as it has been called, doesn’t reside at the national Rijksmuseum at all but some 30 miles down the road in the lesser-known Royal Picture Gallery Mauritshuis, in The Hague.

And late next year it will be in New York.

“They actually sell a postcard of ‘Girl With a Pearl Earring’ that says, ‘I’m in The Hague,’ ” explained Ms. Gordenker, who is director of the Mauritshuis gallery and was at the Frick Collection in New York this week to discuss travel plans for the painting.

For over a century “Girl” has been hanging on the walls of Mauritshuis within a 17th-century palace, alongside paintings by Rembrandt, Rubens and other top-flight masters from the Dutch and Flemish golden age. Although the painting has been popular for several centuries, it was only in 1999, when it became the subject of a best-selling novel and then a 2003 movie starring Scarlett Johansson and Colin Firth, that the image of that wide-eyed girl looking over her shoulder rose to a kind of superstar status.

But the Mauritshuis is closing for renovation in April, and “Girl,” last seen in New York nearly 30 years ago, will be the chief attraction in “Vermeer, Rembrandt and Hals: Masterpieces of Dutch Paintings From the Mauritshuis,” opening at the Frick on Oct. 22, 2013.

The painting appeared at the Metropolitan Museum of Art in 1984 as part of a five-year traveling show during the Mauritshuis’s previous restoration. This time the gallery will close for only two years for gentle work on its existing home as well as an expansion into an Art Deco building next door. Having the additional building will give the Mauritshuis twice as much space, including special exhibition galleries and educational space, which have been lacking.

Although the Mauritshuis building and its spectacular art collection are owned by the government, the institution itself is privately run. And while the Dutch government has contributed some funds for the renovation and expansion project, the gallery will be responsible for raising a total of about $28 million for the project. Ms. Gordenker declined to say how much she hoped the traveling exhibitions would generate, but the proceeds would go toward that financing.

The show is more than a fund-raiser, however. It is also an exercise in branding. The Mauritshuis had more than 260,000 visitors last year, but it wants to become better known around the world.

The Frick will be the last stop on a three-museum tour in the United States. Before it comes to New York “Girl With a Pearl Earring,” along with 34 other works from the Mauritshuis, will be at the de Young Fine Arts Museums of San Francisco from Jan. 26 through June 2 of 2013, and then the High Museum of Art in Atlanta from June 22 to Sept. 29.

“We regard each of the other museums as sister institutions,” Ms. Gordenker said.

Certainly the Frick, whose limestone mansion on the Upper East Side was built for Henry Clay Frick, the Pittsburgh coal and steel industrialist, is similar in spirit to the Mauritshuis, which was built for Count Johan Maurits of Nassau-Siegen, a professional soldier who was the governor of the Dutch colony in Brazil from 1636 to 1644.

The exhibition that comes to New York will be far smaller than the shows at the two other museums. It will feature just 10 paintings, and rather than appearing in the special exhibition space in the basement, it will occupy the far grander Oval Room, near the Frick’s own three paintings by Vermeer — “Girl Interrupted at Her Music,” “Mistress and Maid” and “Officer and Laughing Girl.”

“They will be just a few steps away,” said Ian Wardropper, the Frick’s new director. “The exhibition is a distillation of the very best of Mauritshuis.”

Besides “Girl With a Pearl Earring,” the Frick’s show will also include “The Goldfinch,” by Carel Fabritius, as well as portraits by Rembrandt and Frans Hals; and a landscape by Jacob van Ruisdael.