Wednesday, September 5, 2012

The end of a 25-year run for stainless steel?


Major manufacturers are placing bets on different potential successors to the shiny, upscale appliance finish, which surprised everyone with its resilience.

It is a pivotal moment in kitchen design: While stainless steel is still the dominant look, there are clear signals it has outworn its welcome, even with no clear successor in place.

The appliance industry has tried to promote new looks before. In recent years, manufacturers have pitched "oiled bronze," "antique copper" and a gray hue called "meteorite," as well as aluminum and other look-alikes, but none has been able to unseat stainless steel.


The new colors and materials, though not as vibrant as the avocado-green and harvest-gold of previous eras, try to blend in with their surroundings, rather than stand out like a trophy of technology the way shiny stainless steel tends to do.

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