CNBC changed its logo in December 2025

CNBC changed its logo in December 2025 primarily because it was spun off from NBCUniversal (owned by Comcast) into a new standalone publicly traded company called Versant (Nasdaq:VSNT). As part of this separation (which took effect in early 2026), CNBC could no longer use NBCUniversal's iconic peacock symbol or other NBC branding assets.

new logo 

old logo 

The previous logo featured the NBC peacock (a rainbow-colored version adapted for CNBC), which had been in place for nearly 30 years. With the spinoff, the network needed to drop that element to establish its own independent visual identity while reducing ties to the NBC brand. (Note: Sister network MSNBC underwent a more dramatic change, rebranding to "MS NOW" for similar reasons, but CNBC retained its name because "CNBC" officially stands for "Consumer News and Business Channel," not directly tied to NBC.)The new logo, unveiled on December 4, 2025, and implemented on-air starting December 13, 2025, replaces the peacock with a stylized upward-pointing triangle (or arrow) integrated into the "CNBC" wordmark:

• The arrow motif builds on elements already used in CNBC's on-air graphics since a 2023 refresh (e.g., triangles indicating stock movements—green for up, red for down—and other design elements).
• It connects the "N" and "B" letters with negative space, nodding to the original 1989 CNBC logo (from its launch as a joint venture between NBC and Cablevision, before the peacock was added).
• The design uses the network's existing blue palette (including "Neon Blue") and Gotham font for a modern, streamlined look meant to convey forward momentum, growth, and authority in business news.

CNBC's creative team designed it in-house over about 7 months to feel purposeful, modern, and consistent with their existing visual language while honoring the brand's legacy.The change sparked significant online backlash and debate (often called one of 2025's more controversial rebrands, compared to things like Cracker Barrel's short-lived update), with many calling the new design generic, corporate, or hard to read (some even thought it looked like "CABC"). However, the core driver was legal/structural—the need to move away from NBC-owned branding after the corporate split.This was announced as early as August 2025, with the full rollout timed ahead of Versant's official independence.